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企业产品做百度竞价需要注意几点!!!

作者/整理:小强SEM 来源:小强科技 2018-10-28 14:12:58

  百度竞价推广,对企业来讲,利润是第一位。以国内中小企业推广来看,非常的多的企业都做的有百度竞价。单从效果来看,如果能正确认识竞价广告,合理的利用资源和竞价自身的优势,对相当一部分企业来讲,是确实可以快速打开网络营销局面的。

小强SEO

  竞价模式策略

  品牌模式:投入过大,以宣传品牌为目的(不适合目前阶段);

  关键词模式:投入小,合理控制,可快速收益,是目前适合的模式。

  了解竞价目的

  以扩大企业产品或服务曝光量达到相应的转化为主要目的;次要目的:推广品牌,提供加盟招商的展示。

  用户定位

  需要合理的分析官网对哪个地区、哪种人群有帮助,或能为用户解决什么样的问题、为用户带来什么等,以这种方式对用户进行精准、有效的定位。

  关键词定位策略

  关键词的选择定位决定竞价广告是否能做成功。起到核心的决定因素;

  关键词的选择分热词和长尾词2部分组成;

  重点以长尾为主,根据用户特性组合50-200个长尾词语,这部分需要精准分析,一定要站在用户的角度去筛选关键词。

  竞价关键词模式

  可以从竞价关键词的这几种模式中进行选择,如精准匹配、短语匹配(精准、短语、核心)、广泛匹配。

  投放区域定位

  需要正确的选择所投放广告的区域,要根据大多数用户所在的位置、所关注的内容,然后再次筛选合适的广告投放区域。

  预算方案,如

  地方性热词每次点击在2-3元。

  热词1-3个。长尾词组50-100个,预算每日100-150元。

  热词4-6个。长尾词组100-200个,预算每日200-250元。

  暂时设置后台控制上限100-150元消费比较合理。百度具备及时性交易。

  效果监控

  每天下班整理电话咨询表,qq咨询表。详细记录客户问题。成交比例,意向比例等。统计好转化率的比例。竞价为及时性广告。3天一个单位,做一次针对性的调整。可以根据自身的习惯监控方式而定。

  温馨提示:能否成功做好竞价,在于关键词的选择,时间控制,模式的匹配,以上都有涉及,具体到实施阶段,尤其注意标题的写法和创意描述的写法。要符合目标用户。

  我们只做精准的定向用户流量。通过标题和创意描述过滤到目标客户。

  Whether SEO or paid advertising, for enterprises, profits are the first. With the promotion of small and medium-sized enterprises in China, a lot of enterprises do Baidu bidding. From the point of view, if we can correctly recognize the competitive price advertising and make reasonable use of the advantages of resources and competitive price, it is true that the network marketing situation can be quickly opened to a considerable number of enterprises.

  Old fisherman's network

  Bidding strategy

  Brand mode: to invest too much in order to promote the brand as the purpose (not suitable for the current stage).

  Keyword mode: small investment, reasonable control, quick return, is a suitable mode at present.

  Understanding the purpose of bidding

  To expand the exposure of products or services to achieve the corresponding transformation as the main purpose; secondary purpose: to promote brand and provide investment promotion exhibition.

  User location

  It needs a reasonable analysis of which area, which kind of people can help, or what kind of problems can be solved for the user and what the user can bring to the user, so that the user can be accurately and effectively positioned in this way.

  Keyword positioning strategy

  The choice of key words determines whether bidding advertisements can be successful. The determinants of the core;

  The choice of keywords is divided into 2 parts: hot words and long tail words.

  Focus on the long tail, according to the user characteristics of the combination of 50-200 long tail words, this part of the need for accurate analysis, must stand in the user's perspective to screen key words.

  Bidding model

  We can choose from several modes of bidding keywords, such as precise matching, phrase matching (precision, phrase, core), and extensive matching.

  Regional positioning

  It is necessary to correctly select the area for the advertisement to be placed on the basis of the location of the majority of the users, the content that is concerned, and then screen the appropriate advertising area again.

  Budgetary schemes, such as

  Local hot words are clicked at 2-3 yuan each time.

  1-3 hot words. The long tail phrase is 50-100, and the budget is 100-150 yuan a day.

  4-6 hot words. The long tail phrase is 100-200, and the budget is 200-250 yuan a day.

  Temporarily set the background control limit of 100-150 yuan consumption is more reasonable. Baidu has timeliness.

  Effect monitoring

  The telephone consultation form is arranged every day, and the QQ consultation form is made. Record customer issues in detail. The proportion of transaction, the proportion of intention, etc. The proportion of the conversion rate is good. Bidding is a timely advertisement. 3 days a unit, do a specific adjustment. It can be determined according to the way of self monitoring.

  Warm hints: the success of bidding, the choice of key words, time control, pattern matching, all of these are involved, specific to the implementation stage, especially attention to the writing of the title and the description of the creative description. Be in line with the target user.

  We only do accurate directional user traffic. Filter to target customers through title and creative description.